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Friday, October 30, 2009

Donnie's New Deal...

Donnie Wahlberg Signs Exclusive Licensing Deal With Universal Music Canada

http://getmusic.ca/detail.aspx?nid=250

I Got It’ at Radio and iTunes® Now

Toronto, ON. (27 October, 2009) – Universal Music Canada (UMC), the country’s leading music company, are delighted to announce that they have signed Donnie Wahlberg, star of New Kids On The Block (NKOTB) and the ‘Big Screen’ to an exclusive licensing agreement for Canada. ‘I Got It’, the debut single from Wahlberg, features Aubrey O’Day and is at radio and iTunes® now.

Wahlberg says of the partnership, “Canadian fans have championed the return of New Kids from the start... This solo song and deal are simply an extension of their loyalty and energy.”

“Donnie is an international star and we’re delighted to be furthering our successful relationship with him in Canada,” commented Jeremy Summers, Vice President, Marketing, UMC. “‘I Got It’ is already one of the biggest reaction songs of the fall.”

NKOTB returned to the top of the charts last year with the release of The Block, the band’s first album in almost fifteen years. The corresponding 140-date tour launched with a sold-out three-night stand in Canada, at Toronto’s Air Canada Centre, before going on to thrill over a million fans worldwide.

Back in the late ’80s and early ’90s, NKOTB established what the modern boy band would sound and look like, and became a phenomenon by selling more than 80 million albums worldwide -- including back-to-back international #1 albums, 1988’s Hangin’ Tough and 1990’s Step By Step -- and a series of crossover smash R&B, pop hits like “You Got It (The Right Stuff)”, “Cover Girl”, “Didn’t I (Blow Your Mind This Time)”, “Hangin’ Tough”, “I’ll Be Loving You”, “Step By Step”, and “Tonight”. The group shattered concert box office records playing an estimated 200 concerts a year, in sold out stadiums throughout the world. They were Forbes’ highest paid entertainers of 1990, beating out Michael Jackson and Madonna. The band boasted an extensive and highly profitable merchandise line which included everything from lunch boxes and sleeping bags to comic books, marbles and dolls.

A phenomenal fan base has always been one of the cornerstones of the group’s success and NKOTB's Canadian fans will be thrilled that Donnie Wahlberg is back.

1 comment:

Jamie said...

Hi Mel, sorry for the random comment. I'm writing you from the promo department here at CSN Stores, a local Boston company. I was wondering if you might like to do either a giveaway or a product review on the blog. I know you mainly talk music, but you mentioned being a sports fan. We do have some cool Patriots stuff. Check it out here - http://tinyurl.com/yz2sc6p. Let me know if this interests you! You can email me at CSNPromoTeam@csnstores.com. Hope to hear back from you! Happy Thanksgiving.

Jamie